Guideline: Precision Engineered for the Modern Angler

Guideline, a Scandinavian powerhouse in fly fishing, has redefined the sport with its unwavering commitment to innovation, performance and sustainability. If you’re a fan of Scandi chic and cool, effortless style then you’re likely to love everything Guideline do. At Fin & Game, we’re proud to offer a comprehensive range of Guideline products, designed to elevate your angling experience and connect you more deeply with the natural world.

A Legacy of Scandinavian Craftsmanship

Emanating from the heart of Scandinavia, Guideline embodies a rich heritage of craftsmanship and a deep-rooted passion for fly fishing. The brand’s unwavering dedication to pushing the boundaries of technology and design has resulted in a product range that consistently sets new benchmarks in the industry.

Core Product Range

Guideline offers a comprehensive range of products to cater to anglers of all levels and disciplines:

• Fly Rods: Renowned for their exceptional action, balance and precision, Guideline fly rods are engineered to deliver optimal performance in various fishing conditions. From delicate trout rods to powerful salmon & seatrout rods, there’s a Guideline rod to suit every angler’s needs.
• Fly Reels: Crafted with meticulous attention to detail, Guideline fly reels are built to last. Their range encompasses a variety of sizes and styles, including the incredible Guideline Halo fly reel. All are designed to handle the demands of modern fly fishing.
• Fly Lines: Airflow-optimised and featuring cutting-edge technologies, Guideline fly lines offer exceptional casting performance and presentation. Whether you require a control fly line for loading and ease of handling, a bullet line for streamer, sea trout or salmon fishing with a single rod or a shooting head Scandi line for double handed spey casting, Guideline has a line that matches your fishing style.
• Wading Equipment: Guideline’s wading boots and waders are renowned for their comfort, durability and performance. Designed to keep you warm, dry, and comfortable in the harshest conditions. They also look fantastic.
• Accessories: From fly boxes to sunglasses, Guideline offers a range of accessories to complement your fly fishing setup.

Why Choose Guideline?

• Performance: Guideline products are engineered to deliver exceptional performance, whether you’re targeting trout on a small stream or chasing salmon in a big river.
• Durability: Guideline products are designed to last.
• Sustainability: Guideline is committed to environmental responsibility and uses sustainable materials wherever possible.
• Innovation: As a pioneer in fly fishing technology, Guideline consistently pushes the boundaries of what’s possible.

Experience the Guideline Difference at Fin & Game

At Fin & Game, we are proud to offer a comprehensive range of Guideline products. Our knowledgeable staff can help you select the perfect gear to suit your fishing style and conditions, feel free to contact us. Whether you’re a seasoned angler or just starting out, Guideline has something to offer. Visit our Kelso store to explore our Guideline collection firsthand, or browse our online store for convenient shopping.